On the Nose with Johnnie Walker

On the Nose with Johnnie Walker

WHY JOHNNIE WALKER IS A WHISKEY RULE-BREAKER Johnnie Walker was born from the idea that blending whiskey produces something better than any single barrel. Two centuries later, that same unique thinking drives innovative new blends, collaborations, and a global reach...
Woodford Reserve Is Anything But Reserved

Woodford Reserve Is Anything But Reserved

WHY WOODFORD RESERVE IS A WHISKEY RULE-BREAKER Brown-Forman launched Woodford Reserve in 1996, when bourbon was in decline, and the premium shelf was nearly empty. Today, Woodford Reserve is now the official bourbon of the Kentucky Derby, with a cultural footprint no...
A Taste of Rebellion in Every Glass

A Taste of Rebellion in Every Glass

WHY JOHN REMPE OF REBEL BOURBON IS A WHISKEY RULE-BREAKER John Rempe has spent more than twenty-five years proving that rebellion in whiskey is a flavor decision, a test of patience, and a willingness to do what other distillers walk away from. At Rebel Bourbon, the...
The True Story of Wes Henderson

The True Story of Wes Henderson

WHY WES HENDERSON OF TRUE STORY IS A TRUE RULE-BREAKER Wes Henderson broke bourbon tradition by popularizing “finished bourbon” when most American distillers followed standard aging rules. By re-aging whiskey in unconventional barrels, such as port and other wine...