Whiskey Shenanigans

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Whiskey: The All-American Spirit

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Check Out Our Latest Whiskey Insights.

How Maker’s Mark Revolutionized Premium American Bourbon

WHY MAKER’S MARK IS A WHISKEY RULE-BREAKER Maker’s Mark revolutionized whiskey in America and has been breaking rules since 1953, starting with a woman who designed the bottle, named the brand, and spelled whiskey without an “e.” Seven decades later, the brand is...

Sip Slow, Skip the Duel: The Anti-Rebellious Story of Dueling Grounds Distillery

WHY MARC DOTTORE’S DUELING GROUNDS DISTILLERY IS A RULE-BREAKER Marc Dottore is a rebel who thinks rebellion is overrated. He champions hard work and  the old rules instead. As founder of Dueling Grounds Distillery, he prides himself on doing things the tried‑and‑true...

Bulleit Bourbon and the High‑Tech Frontier

WHY BULLEIT FRONTIER WHISKEY IS A RULE-BREAKER The new frontier at Bulleit Frontier Whiskey  is high‑tech and modern. Innovation drives Bulleit, one of Kentucky’s most advanced distilleries. The old frontier still matters just as much, however, and Nathan Burkhead, a...

Sailing Against Tradition: Jefferson’s Bourbon’s Ocean Quest

WHY JEFFERSON’S BOURBON IS A WHISKEY RULE-BREAKER Trey Zoeller, founder of Jefferson’s Bourbon, doesn’t settle for the way things have always been done. Like its namesake Thomas Jefferson, the brand wrote its own history—building a unique history both on Kentucky soil...

A Green Beret Walks into a Distillery

WHY HORSE SOLDIER BOURBON IS A RULE-BREAKER Scott Neil’s band of brothers brings a Green Beret’s mindset to the business and enjoyment of whiskey. They built a brand from a 9/11 mission in Afghanistan and a movie premiere. They treat bourbon as a hundred‑year project...