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Why Horse Soldier’s Scott Neil Refuses to Follow the Usual Whiskey Script

Why Horse Soldier’s Scott Neil Refuses to Follow the Usual Whiskey Script

by Randy Warren | May 6, 2026 | General Audience

Scott Neil is a retired Green Beret, a cofounder (with John Koko, Bob Pennington, Mark Nutsch, and Elizabeth Pritchard-Koko) of Horse Soldier Bourbon, and one of the most intentional people I have met in American whiskey. He built his bourbon business the way he built...
Heaven on a Hill with Conor O’Driscol, Master Distiller at Heaven Hill Distillery

Heaven on a Hill with Conor O’Driscol, Master Distiller at Heaven Hill Distillery

by Randy Warren | Apr 15, 2026 | General Audience

I spend a lot of time with legacy distilleries. Some push whiskey forward; others protect what they built decades ago. Heaven Hill is different. “Heaven Hill lives in the center of bourbon tradition and uses that foundation as a launch pad for new ideas,” said Heaven...
Why Some Younger Drinkers Are NOT Drinking Less

Why Some Younger Drinkers Are NOT Drinking Less

by Randy Warren | Apr 13, 2026 | Business, General Audience

Yes, the claim that younger adults, roughly ages 21 to 34, are drinking less alcohol is correct. This is unfortunate news for the bourbon industry. However, it is not simply that everyone in this group drinks less, but rather that overall participation is lower,...
Thinking of Investing in Whiskey? CaskX’s Founder Jeremy Kasler Knows How

Thinking of Investing in Whiskey? CaskX’s Founder Jeremy Kasler Knows How

by Randy Warren | Apr 2, 2026 | General Audience

Jeremy Kasler, Founder and CEO of CaskX, has built a career around “passion investments” that let people put money into things they love. Jeremy loves both whiskey and investing. How could he combine them? His innovative idea was simple—create a way for investors to...
Private Barrel Programs Are the New Status Symbol

Private Barrel Programs Are the New Status Symbol

by Randy Warren | Mar 15, 2026 | General Audience

Barrel picking has been around since the early 1980s. Typically, a distribution retailer, such as Total Wine, would travel to Kentucky and visit a distillery like Buffalo Trace, and they would bring out several barrels from which the retailer would pick their...
Sip, Don’t Shoot: Inside Dueling Grounds Distillery With Marc Dottore

Sip, Don’t Shoot: Inside Dueling Grounds Distillery With Marc Dottore

by Randy Warren | Feb 26, 2026 | General Audience

Marc Dottore, founder of Dueling Grounds Distillery in Franklin, Kentucky, is committed to doing things the way he believes they should be done, even when everyone tells him there’s an easier path. New Tunes and No Shortcuts Marc came to the whiskey business...
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