by Randy Warren | Apr 13, 2026 | Business, General Audience
Yes, the claim that younger adults, roughly ages 21 to 34, are drinking less alcohol is correct. This is unfortunate news for the bourbon industry. However, it is not simply that everyone in this group drinks less, but rather that overall participation is lower,...
by Randy Warren | Jan 9, 2026 | Business, General Audience, Investors, News
Many of you may have heard consumers are bearing the brunt of the Trump administration’s tariffs. However, this is not the case for the multi-billion-dollar bourbon whiskey marketplace. Instead, these tariffs are affecting which bottles appear on your shelves, their...
by Randy Warren | Jan 9, 2026 | Business, General Audience, Investors, News
What could cause Jim Beam and other major producers to slow down or pause some production? Tariffs, cannabis, and Gen-Z are often cited as some of the reasons that spirits consumption is down in 2025. According to stats in my last article, “The Benefits of Tariffs on...
